Wednesday, February 11, 2009

EnablePoint Website Customers Statistical Reports

Our website clients who take advantage of our statistical reporting have been inquiring about the detail of these reports recently, I am certain as a result of the economy and the increasing desire to be more available to prospects on the web. This first Blog entry for EnablePoint's website will go over the three "standard" reports that are emailed to our hosted clients:
  • CEO Overview
  • Marketing Overview
  • Search Engine Report

These three reports are just the tip of the iceberg compared to what is available to you if you are hosted with us, check in with me if you would like to see these reports on a weekly or monthly basis delivered to your email box.

First, lets define what the terms mean in your report:

Entry Page - the entry page is the first page the visitor goes to during a "visit".

Visit - Visits represent the total number of times people have visited your website. A visit is counted whenever a website user requests one or more files from the web server. If the visitor becomes idle for more than a certain amount of time (usually 20 minutes), a new visit is generated when they become active again.

Exit Page - The page a visitor leaving your site was on prior to moving to a different website.

Hits - A hit represents a request to your website for a file such as an image, web page, or script. One web page may contain several resources, and as a result one a visitor viewing one webpage on your site may generate several hits.

New Visitors - A new visitor represents a visit by a computer that has not yet been to the web site in the time of the report.

Page Views - A page view is the successful request for a file on your website that is considered to be a page. For EnablePoint developed sites this usually means either .htm, .html, or .asp. A few of our clients are on .php sites. Since we became a Microsoft registered partner we are no longer developing in PHP, but are maintaining our current client sites in PHP.

Referring URL. This represents the exact web page from which visitors to your website came from. A value of "no referrer" represents a visitor that typed your web address into the address bar directly. The referring URL does not necessarily mean that website has a link to yours.

Spider - A spider is an automatic program that searches and indexes websites. This is done with the intent of populating and indexing search engines. Also called robots.

Unique Visitors. A unique visitor represents any number of visits from the same computer. If a person returns to your website again a visit is counted, but a unique visit is not.

Website Path - When a visitor moves from page to page within a site, they follow a specific path of movement. for example if your visitor first comes to your index.htm page, then goes to news.htm, then contactus.htm, your path would be:

/index.htm

/news.htm

/contactus.htm

I hope this helps clear up some of the frequent questions about the EnablePoint Statistics Reports. If I have missed any thing, email me and I will add it to this list. Thanks for hosting and working with Enable Point.